About us

 

Nobody likes wet, sweaty or smelly shoes. That’s why we started PEET. Inventor and sportsman Gene Peet created the first shoe dryer in 1968 so no one had to wake up to soggy boots. After making dryers for friends and relatives, he decided to start a business. Gene’s son, Blair, started building PEET products at just 10 years old, when production, assembly and packing was done at the kitchen table. The business quickly outgrew the kitchen, expanding in production and products. Today, our team continues to design simple products to solve everyday footwear problems for families. Because everyone deserves dry, fresh feet!